SEO Categories

Search Engine Optimization are classified into two categories:

1. White Hat SEO :-
   The techniques that search engines recommend as part of good design referred to as White Hat SEO.
   
2. Black Hat or Spamdexing :-
   The techniques that search engines do not approve and attempt to minimize the effect of referred to as Black Hat SEO or Spamdexing.
   

White Hat SEO:

An SEO tactic, technique or method is considered as White Hat if it follows the followings

• If it conforms to the search engine's guidelines.
• If it does not involves any deception.
• It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.
• It ensures that a Web Page content should have been created for the users and not just for the search engines.
• It ensures the good quality of the web pages
• It ensures the useful content available on the web pages

Always follow a White Hat SEO tactic and don't try to fool your site visitors. Be honest and definitely you will get something more.
Next chapter onward we will put light on White Hap SEO techniques. The WHST are very simple and can be done without investing much cost.

Black Hat or Spamdexing:

An SEO technique or method is considered as Black Hat or Spamdexing if it follows the followings

• Try to improve rankings that are disapproved of by the search engines and/or involve deception.
• Redirecting users from a page that is built for search engines to one that is more human friendly.
• Redirecting users to a page that was different from the page the search engine ranked.
• Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
• Using Hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
• Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.
• Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing .
• Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. These pages are called Doorway or Gateway Pages
• Mirror web sites by hosting multiple web sites all with conceptually similar content but using different URLs.
• Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.

Always be away to adopt any of the above Black Hat tactic to improve the rank of your site. Search engines are smart enough to identify all the above proprieties of your site and ultimately you are not going to get anything.

What Is SEM ?

SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”
SEM is an umbrella term that covers two broad areas:

• Gaining traffic through free SEO efforts
• Gaining traffic through paid search advertising
  
  We can also describe Like :

The SEM is the set of marketing activities to achieve certain objectives in the search engines by improving the visibility of a website among the results of organic positioning.The SEM is a set of methodologies aimed at improving the ranking of a site in the pages of the search engines or, in any case to improve accessibility through search engines.The Search engine marketing also refers to the profession and work undertaken by consultants SEM optimization projects have websites of their clients in order to improve the number of visits and outcomes or the planning of campaigns advertising based on keywords.

The objective of search engine marketing SEM are:
- Increased visits to obtain:
- Increase the skills of the users of a particular website
- Increased contacts.
- Increased sales.
- Search and investigation of new potential customers.
- Growth of the mark.
- Strengthened brand or website.

History of SEO and The Google Age

In the early days of search engines, webmasters needed only to submit their page addresses or URLs to the various search engines, who would then send spiders to crawl through and index the sites. As soon as people started to realize the value of having their websites show up on the first page of SERPS, they began looking for ways of manipulating the search engines indexing algorithms.

Back then, search algorithms relied on on-site information to determine page rankings. In other words, they relied on information that was provided by the webmaster, things like keyword density, meta tags and index files. All people needed to do was put in the right keywords in the sufficient density and they would start seeing front-page SE rankings in no-time. Web content providers also started manipulating HTML source attributes to get clients higher rankings. This started to result in the SERPS becoming unreliable, often filled with spam pages whose keyword tags did not accurately represent the pages' actual content.

Google, a company founded in September 4, 1998 by Stanford grad students Larry Page and Sergey Brin. Google's algorithm, PageRank, determines site rankings by measuring the quantity and quality of their inbound links. Google's superior, relevant search results immediately attracted a loyal following, and competing search engines started to realize the importance of keeping up with Google's new page ranking methodology.



The Google Age

Google, MSN and Yahoo! LogoBy 2004, the three major search engines that are left, Google, MSN and Yahoo!, start incorporating undisclosed page ranking factors into their algorithms. The era of keyword-spamming SEO is long over. Webmasters and content providers have to rely on more creative ways to promote content and generate inbound links in order to achieve long term increases in SE rankings.

In 2005, Google starts personalizing search results, taking into account a user's search history to come up with customized results pages when that user is logged in. In 2007, Google starts a campaign against paid links affecting PageRank. In 2009, the company announces it is attempting to stop the effects of PageRank sculpting that come as a result of nofollow links.

Today, SEO is, for the most part, a conversation with Google Search. Google has over 70% of today's search engine users and is thus the place you have to be in in order to start driving organic traffic your way. SEO campaigns are much more laborious and complex now than they were a decade ago, but this is largely a good thing. Users get better relevant results and webmasters and content providers have to provide actual value in order to rank high on search results.

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About SEO

What SEO Is

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.

In other Words we also say:

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's search results.

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.

What SEO Is Not

SEO is not purchasing the number #1 sponsored link through Google Adwords and proclaiming that you have a #1 ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing (SEM), and is not covered in this tutorial.
SEO is not ranking #1 for your company's name. If you're reading this tutorial, you probably already know that ranking for popular terms is darn near impossible, but specific terms, such as a company name, is a freebie. The search engines usually are smart enough to award you that rank by default (unless you are being penalized).

Who Uses SEO

If a website is currently ranked #10 on Google for the search phrase, "how to make egg rolls," but wants to rise to #1, this websites needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.