What Is SEM ?

SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”
SEM is an umbrella term that covers two broad areas:

• Gaining traffic through free SEO efforts
• Gaining traffic through paid search advertising
  
  We can also describe Like :

The SEM is the set of marketing activities to achieve certain objectives in the search engines by improving the visibility of a website among the results of organic positioning.The SEM is a set of methodologies aimed at improving the ranking of a site in the pages of the search engines or, in any case to improve accessibility through search engines.The Search engine marketing also refers to the profession and work undertaken by consultants SEM optimization projects have websites of their clients in order to improve the number of visits and outcomes or the planning of campaigns advertising based on keywords.

The objective of search engine marketing SEM are:
- Increased visits to obtain:
- Increase the skills of the users of a particular website
- Increased contacts.
- Increased sales.
- Search and investigation of new potential customers.
- Growth of the mark.
- Strengthened brand or website.